Project-X: a limited edition footwear supercollab | Avery Dennison
Project X

Project-X: a limited edition footwear supercollab



Project-X is a limited edition footwear supercollab, initiated, conceptualized and designed by The Footsoldiers to commemorate their 10 year anniversary. 

The Footsoldiers is a Design Consultancy specializing in Footwear Design and has worked with a diverse selection of prominent global brands over the last decade. To celebrate their Decennium and bring Project-X to life, they enlisted the superior knowledge and expertise of Avery Dennison, together with three other footwear industry-leading suppliers; Vibram, GORE-TEX and SHOEfabrik.

At Avery Dennison, we are proud to bring our specialization in the design and manufacturing of packaging, trims, moulded components and jacquard woven uppers to the project.

The initial, non commercial offering for Project-X was first introduced by the GORE-TEX brand at their showroom during Paris Fashion Week in January 2020, this version features a signature graphic pattern designed by "FUTURA LABORATORIES”.



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